Supply Chain Analysis Of Chili Pepper Farming in Reuleut Timur Village Muara Batu Subdistrict Nort Aceh

Abstract

Chili farming is a high-value horticultural activity that often faces price fluctuations and distribution inefficiencies, highlighting the importance of effective supply chain management. This study aims to analyze the supply chain structure of chili farming at Samawa Farm located in Reuleut Timur Village, Muara Batu District, North Aceh Regency. A descriptive qualitative approach was employed using purposive sampling, with the farm owner as the main respondent and additional supply chain actors identified through snowball sampling. Data were collected through interviews, field observations, and documentation. The results indicate that the chili supply chain consists of three main components: the upstream supply chain involving input suppliers, the internal supply chain covering cultivation activities, and the downstream supply chain involving wholesalers, retailers, and final consumers. Several marketing channel variations are applied to adjust to market conditions and production volume. However, longer supply chains tend to reduce the price share received by farmers. Therefore, strengthening coordination among supply c supply chain actors and selecting more efficient marketing channels are essential to improve farmers’ income and support the sustainability of chili farming